Let’s give a round of applause to the marketers who have been flexible, nimble and quick in the social and digital space. You’ve built your social pages, your content teams, you have a robust digital plan and strategy in place, and you know how to analyze your data. So what’s next?
According to Forbes, there are a few things emerging marketers must remember and understand in the near future:
- Impermanence – the industry is shifting so quickly, companies cannot worry so much about scaling to every platform. Get ahead of the emerging media sources and own your message. Be willing to remain nimble as new platforms emerge.
- Real-time – engage in real time consumer conversations using hashtags.
- Combining tech and real world – think about weekly sales in a retailer – sensors could automatically push those incentives to consumer’s smart phones (who opt-in) as they enter the store. It could also keep track of brand loyalties and only ping in regards to those products.
- Bio data – being able to understand not only important health signals, but also how your consumers are feeling – well, that’s a gamechanger!